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Episode 9 – Running Jesus Ads To Gen Z. Will It Even Work?
With Sean Dunn
The young people the church wants most will never walk through its doors. So one ministry put the gospel in their feed instead. Sean Dunn is the president of Groundwire, a ministry that reaches Gen Z and millennials on their…
Episode Notes
The young people the church wants most will never walk through its doors. So one ministry put the gospel in their feed instead.
Sean Dunn is the president of Groundwire, a ministry that reaches Gen Z and millennials on their phones and counts every result.
Sean spent years preaching to stadiums. Then he read that there were 33 million teenagers in America and realized he had been speaking to people who already agreed with him. Groundwire’s answer is to interrupt instead of invite: a short video lands in a young person’s feed at a low moment, shows them how they feel, and offers a real conversation with a coach who is ready 24/7. The sites carry the message in the address, like jesuscares.com and whenlifehurts.com.
Sean talks with Justin Forman about why “come to church” stopped working, the day a financial planner told him his numbers were too good to believe, the outside audit that followed, and why the more Groundwire spends, the cheaper each profession of faith gets. All numbers in this episode are Groundwire’s own.
Learn more about Solving The Evangelism Gap Fund: https://solving.org/the-evangelism-gap
IN THIS EPISODE
Sean Dunn: https://www.linkedin.com/in/groundwire
Groundwire: https://groundwire.net
Jesus Cares: https://jesuscares.com
Justin Forman: https://www.linkedin.com/in/jforman
SOLVING THE WORLD’S GREATEST PROBLEMS
Solving The Evangelism Gap Fund: https://solving.org/the-evangelism-gap
ABOUT
Solving the World’s Greatest Problems backs the entrepreneurs and organizations working at the root of the problems most people have given up on. We fund them, tell their stories, and show what is actually moving.
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