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The Launch Plan
Where Could This Go?
We’re on a mission to build a bridge between where you are and where God is calling you to go. Solving the World’s Greatest Problems takes all of us.
This is a long journey. And we’re prayerfully discerning the ways we might partner and build together. As friends and partners in this space, we want to give you an idea of where we are feeling led and where we anticipate this might be going so we can better partner together.
Beta Launch, July 2024
This includes starting the website, creating videos around each of the problems, and starting a monthly podcast. We anticipate refining and building the list of “Build, Invest, Give” options on each page with the collective feedback of advisors and partners.
Phase 2: Community
Fall 2025
This includes experiences like “What’s My Problem” and tools to discover where God is calling you, as well as groups around each of these problems. We’re starting a beta version of that now with other faith driven investors and anticipate building this out even more.
Phase 3: Collaborations
November 2025
As content and community accelerate, we want to build out giving collaborations and professionally-managed funds that pursue a blend of giving and investing towards measured progress on a problem. We envision most of this will be in partnership with best-in-class leaders of the space across different platforms. We also anticipate there will be collective experiences we can engage with together as we get involved.
The 10-Year Vision
Solving the World’s Greatest Problems in 2035
SWGP made Solving Problems more exciting and fulfilling than rooting your college football team and we made it as accessible as buying tickets online or being actively involved as a booster. We created an ecosystem of solving problems from bootcamp to rescue squads equipped with funds. It created an opportunity to know God more fully. Rooted in new narratives, powered by local activation, and led by global collaboration of high capacity problem-solvers.
We didn’t just “solve problems.” We made problem-solving the most thrilling, generationally defining movement on Earth. Welcome to the front lines.
1. Reframed the Narrative(s)—and People Joined the War
We reframed it: We’re winning battles in winnable wars. We didn’t minimize the scale of the world’s brokenness—we unmasked villains, stared right into darkness and believed that adventure, hope and momentum, when told with excellence, could be louder than cynicism. That gave us the air cover to create content that fueled a contagious energy to invite others into the battle.
We told stories with the gravity of Normandy and the energy of a College Football stadium or Premier League soccer game. People stopped tuning out. They stood up.
2. Built Sustainable Story Engines.
The best ideas don’t always have the biggest marketing budgets. Innovative builders, investors, givers have started coming together. But we live in a small bubble. Few know about even the best ideas or collaborations.
It’s not enough to build something great—you have to tell the story. That’s why we created a Sustainable Story Engine: world-class storytelling, cost-efficient through scale and shared services.
We used simple frameworks and clear wins to show the 90% they could be proud of the home team—and join the mission. No jargon. Just retail-ready simplicity backed by deep, strategic leadership.
Early capital and high-capacity givers sparked the movement. But building storytelling into the fund model is what made it sustainable. That’s how we kept providing air cover for problem solvers.
3. Built SWGP Giving Funds to give Better Access to the 90%
While building rescue squads to think of new, entrepreneurial upstream solutions, we democratized access to better “stock picking” by forming the “lab version” of funds.
We brought curated deal flow to those who didn’t have the time amidst the busy schedules of growing businesses, families and so many things in between. We brought access to the other 90%, This bridge became the critical on-ramp for many to join the fight.
4. Activated 32 Elite Rescue Squads
While building quick wins and improved stock picking, we launched a parallel track to form elite rescue squads. Free from the trappings of defined process or traditional grant making … They recalibrated today’s technology to get upstream of tomorrow’s problems.
We partnered with the elite collaborations of today and built a bootcamp and lab to deploy rescue squads where there are gaps. Elite teams of faith-driven Builders, Investors and Givers ran toward the fires. Each was seeded with funds from passionate problem solvers, in local communities, and equipped to solve with speed, humility, and courage.
5. Built an Apprenticeship of Problem Solvers
The next generation of problem solvers will need to bring fresh thinking. The next generation of leaders might come from big consulting firms or leading schools of entrepreneurship.
Innovation often comes from the outside. Corporations have a long acquisition history of startups to fuel corporate innovation. An apprenticeship of high capacity leaders could become a talent factory for the future leaders of the movement.
A flagship program to seed dozens of 27-30 year-old problem solvers every year, trained in theology, systems thinking, and market innovation.
6. Localized the Movement and Connected Global Conversations
SWGP wasn’t just a platform. It was a network of networks—rooted in local churches, financial advisors and businesses from Dallas, London, Lagos and Manilla.
We inspired cities to think of new frameworks, build enduring partnerships, and speak the same problem-solving language. Communities owned their issues and their innovations.
At the same time we leveraged technology to create curated communities. First starting with WhatsApp Communities and then building more complex networks to connect trusted Builders, Investors and Givers.
7. Engaged the Builders —and They Built, Invest and Gave Differently
Alongside other great ministries, accelerators we activated a movement of current and next-gen builders—entrepreneurs, engineers, pastors, investors, and teachers.
They weren’t building for convenience. They were called, trained, and deployed to build companies that crush poverty, heal trauma, and restore dignity.
They realized they could build differently—and do it together. A once-overlooked force stepped into the game: talented, successful entrepreneurs and investors who wanted more than profit.
They found problems worth solving, cared deeply for their teams, gave generously, and built lasting frameworks for impact. Now, 100,000 entrepreneurs are intentionally deploying capital with purpose.
8. Funded it at Scale – $2B /Year
By 2035, the movement was generating $2 billion in new giving.
The great transfer of wealth and business ownership hit right as momentum was building. The accelerating trust of a missional, movement owned brand caused many families to trust the track record of a team today more than the uncertainty of later generations in their will and estate.
Not through guilt. Through vision and velocity.
Because when people saw the clarity, the stories, and the wins—they didn’t ask if they could give. They asked how much faster we could go to solve problems.
9. Measurable Structures, Overlapping Data
Bible Translation and the work of Illuminations accelerated through shared licenses and technology backbones.
Shared services model reduced costs while making it easier to connect dots.
A movement that hungered for measurable outputs started to standardize inputs and increased veracity of the data and the trust in a movement to lead to authentic conclusions. The first few years saw a lot of rigorous, reliable simplicity that compounded learnings in 3-5 years.
10. Measurable Difference in Knowing God More Fully
From the earliest days, Barna’s in-depth research revealed a powerful insight: when people move from inspiration to action, they encounter God in deeper, more personal ways.
It’s not just that problems are getting solved—it’s that the people solving them are being transformed. As they step out in faith, they experience a renewed sense of purpose, intimacy with God, and a joy that passive belief alone can’t deliver.
This isn’t theory—it’s the lived reality of those who dare to act. Faith comes alive in motion.
