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Untapped Influence
Reaching the World’s Most Watched—and Least Reached—Athletes Through the Gospel.
Sports is the global language of influence—yet it’s mostly speaking profit and fame. What if this platform became a pulpit? The reach is massive. The opportunity? Eternal. It’s time to reclaim the field.
JOHN 3:30
Sport is one of the few spaces where the world still gathers—across cultures, languages, and belief systems. 3.7 billion people identify as sports fans. The FIFA World Cup draws billions of viewers globally—more than the combined populations of North and South America. One player—Cristiano Ronaldo—has reached nearly a billion people directly on social media.
The platform is there. The reach is real. The influence is undeniable. What’s missing is a coordinated effort to disciple the athletes who carry it. If you gathered all professional soccer players globally, they would represent one of the least-reached groups on earth—not because they lack influence, but because few are being intentionally discipled.
These are the individuals shaping global culture. And in most of the world, no one is walking with them in sustained, Christ-centered formation.
Adam Wainwright Won the World Series.
His Greatest Victory Was Off the Mound.
Join the Team
The SWGP Giving Funds will be hosted through a Donor Advised Fund (DAF). Contributions can be made directly or from an existing Donor Advised Fund at trusted partners like:
…and others to come.
Each Community has many tools…
Content
Stories, Podcasts, and Problem Pages to multiply reach.
Community
SWGP Foundation Groups and Masterclass series to grow deeper and engage with others as the movement expands.
SWGP Giving Funds
Donor Advised Funds in collaboration with a Board of Directors of seasoned investors and givers.
SWGP Giving Funds
We’ve launched professionally managed giving funds tackling the world’s greatest problems — from structural hunger and joblessness to Bible translation and human trafficking. Each fund is vetted, scaled, and led by trusted partners so your giving can go further, together.