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Guidelines & downloads
Brand Resource Center
This resource center is designed to help you stay true to our brand’s identity, ensuring consistency and clarity in every interaction. Here, you’ll find everything you need to represent Faith Driven Entrepreneur with excellence and authenticity.
Thank you for following these guidelines it ensures Solving the World’s Greatest Problems (SWGP) remains strong, recognizable, and aligned with our purpose.
If you have any questions about these brand standards, please contact Marketing.
- 9Brand Name
- 9Brand Foundation
- 9Brand Colors
- 9Logos
- 9Iconography
- 9Typography
- 9Photography
- 9Core Values
- 9Target Audience
- 9Brand Messaging
Brand Name
Maintaining consistency in how we present Solving the World’s Greatest Problems and its abbreviation SWGP is essential for recognition and trust. Follow these guidelines to ensure our brand is represented correctly across all platforms.
✅ Do's
- Use “Solving the World’s Greatest Problems” in full when first mentioned, followed by “SWGP” for subsequent references if needed.
- Capitalize properly—always write “Solving the World’s Greatest Problems” in title case and “SWGP” in all uppercase letters.
- Use the brand name and abbreviation consistently across all communications.
- Pair the brand name and abbreviation with approved logos and assets for visual alignment.
- Ensure “Solving the World’s Greatest Problems” and “SWGP” are used in a way that reflects our mission and values.
❌ Don'ts
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Don’t alter, abbreviate, or modify the brand name beyond the approved “SWGP” abbreviation.
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Don’t use “SWGP” in lowercase (e.g., “swgp”).
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Don’t use unapproved typefaces, colors, or stylizations for “Solving the World’s Greatest Problems” or “SWGP.”
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Don’t add special characters, emojis, or symbols to the brand name or “SWGP.”
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Don’t combine “SWGP” with other words or phrases to create unofficial names.
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Don’t use the brand name or abbreviation in a way that misrepresents or contradicts our values and mission.
Capitalization Guidelines
To maintain consistency and honor the significance of certain words in our faith-driven messaging, we follow specific capitalization rules. By following these guidelines, we ensure our communication remains clear, respectful, and aligned with our mission.
Words We Always Capitalize:
- God
- Jesus
- Holy Spirit
- King (when referring to God)
- Kingdom (when referring to God’s Kingdom)
- Gospel
- Bible
- Biblical
- Scripture
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SOLVING THE WORLD’S GREATEST PROBLEMS
Brand Foundation
Our brand is built on a foundation of faith, purpose, and impact. This section outlines our mission, vision, and values—guiding principles that shape everything we do.
Purpose
Solving the World’s Greatest Problems exists to empower you to take action on the world’s most pressing challenges by building solutions, investing in change, or giving strategically to create lasting impact.
We guide you to discover the problems that matter, find your allies, and leverage the Power of 3: Building, Investing, and Giving. Together, we can push back spiritual and physical darkness and bring about lasting solutions. Solving the World’s Greatest Problems takes all of us—let’s bridge the gap between where you are and where God is calling you to go.
Felt Needs
- Overwhelmed by Options: With so many causes and organizations vying for attention, they feel paralyzed by choice and lack trusted, curated recommendations.
- Tired of Ineffective Giving: Many are frustrated by donating without seeing measurable impact.
- Desire for Meaningful Involvement: They want to get involved in solving global problems but struggle to find clear, actionable steps that match their values and capacity.
- Apathy and Hopelessness: Many believe the world’s biggest problems are unsolvable.
- Time Constraints: They are busy professionals with limited time and need quick, digestible content to help them make informed decisions.
- Frustration with Inability to Make a Difference: They feel that, despite their resources, it’s challenging to see tangible outcomes from their efforts and contributions.
Our Strategy
- Faith-Driven Impact: We believe that God is at work in the world and that He has equipped His people with the skills and resources to make a difference.
- Power of 3: Build, Invest, Give – We unlock your full impact potential through a holistic framework that integrates creation, capital, and generosity.
- Empowerment through Storytelling: We celebrate wins, inspiring others to engage by spotlighting innovative solutions to the world’s biggest challenges.
- Clarity in Action: We remove barriers to involvement by providing accessible, practical steps toward solving global issues.
- Legacy-Building: We encourage investors, entrepreneurs, and leaders to see their role in creating a lasting legacy through intentional action.
Brand Voice
Our brand voice is bold, risky, joyful, adventurous, with an undercurrent of urgency—reflecting our mission to empower Christ-following builders, investors, and givers to take focused, faith-driven action.
Brand Tone
The tone is designed to inspire action, instill confidence, and foster a sense of urgency. It combines a hopeful outlook with a fearless approach to addressing global challenges, ensuring that every message empowers the audience to believe in their ability to make a difference.
Key Differentiator
SWGP provides a trusted space for high-capacity entrepreneurs and investors, celebrating success stories that are often overlooked, focusing on measurable progress and demystifying how to get involved. Unlike others that overwhelm with information, we offer select, high-quality, bite-sized insights tailored to busy, high-capacity individuals.
solving the world’s greatest problems
Brand Colors
Our color palette reflects our identity and the message we share. This section provides primary colors and best practices for maintaining brand consistency.
Gold is our accent color., and there are two shades of it. Generally, using the light gold shade on dark backgrounds and the darker gold shade on light backgrounds works best. The charcoal color (#1c1c1c) should only be used alongside true black (#000000), not on its own. The same goes for the light gray (#f1f2f2). Use it alongside white, but never alone.
solving the world’s greatest problems
Logos
Consistency is key when using our logo and icons. Our logos are primarily available in PNG format for most digital and print applications. If you require the logo in a different format (such as SVG, EPS, or PDF) for special use cases, please contact the Marketing Team for assistance.
horizontal logo
Need a different format? Reach out to Marketing for support.
stacked logo
Need a different format? Reach out to Marketing for support.
Usage Guidelines
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Keep the logo intact and proportionate—no modifications, rotations, or special effects (shadows, bevels, gradients).
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Ensure contrast against backgrounds (use the all-white or light version if necessary).
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Do not place the logo over busy images or patterns that reduce readability.
- For smaller applications, such as favicons or app icons, you may need to simplify the logo by using the maze icon alone.
Typography
- Do not separate the tagline from the logo unless specifically allowed for different contexts (e.g., small applications like social media icons, favicons).
- Never stretch, distort, or replace the logo font.
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Font Changes: Never change the font of the tagline from what’s specified in the brand guidelines. Keep it consistent with the main logo font style.
Clear Space & Sizing
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Maintain clear space around the logo to avoid visual clutter.
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Digital Use: The logo should be at least 1 inch (72px) wide on digital screens to ensure legibility.
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Print Use: For print materials, the logo should not be smaller than 1 inch (25mm) in width to ensure it remains legible across all formats,
solving the world’s greatest problems
Iconography
Our iconography is a visual extension of our brand, designed to communicate ideas clearly and consistently. Each of the 32 World’s Greatest Problems on our site is represented by an icon. They reflect our faith-driven mission with simplicity, purpose, and clarity. We also utilize the maze graphic throughout our brand to represent innovation and problem-solving.
Problem Icons
Maze graphics
solving the world’s greatest problems
Typography
Typography plays a vital role in our brand’s identity. This section details our primary and secondary fonts, proper usage, and hierarchy to ensure readability and a cohesive look across all communications. Raleway is the primary font family. Georgia is mostly used only in email communications, for headers. When using Georgia, place words of emphasis in italics, as shown in Headline Two below.
Raleway
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Georgia
a b c d e f g h i j k l m n
o p q r s t u v w x y z
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9
Subheadline
Headline One
Headline Two
Paragraph Text lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
solving the world’s greatest problems
Photography
Our photography style captures the heart of our brand—authentic, inspiring, and faith-driven. The images we use should reflect our mission, values, and the people we serve, creating an emotional connection with our audience.
Stock Photography
FDM – Real Photos
solving the world’s greatest problems
Core Values
Solving the World’s Greatest Problems is guided by several core values reflecting our mission and vision; they serve as our guiding principles on the journey.
Mission Matters
Risky Trailblazer
Run Hard. Rest Hard
Edgy Reframing
Joyful Adventure
Hungry Humility
solving the world’s greatest problems
Target Audience
Core Audiences We Build For:
Our audience includes Accredited Investors, Qualified Purchasers, and high-capacity Entrepreneurs, primarily in the US but with a global outlook. These are individuals who want to contribute to solving the world’s greatest problems but often feel overwhelmed by the enormity of the task or unsure where to start. They are typically advanced in giving to the local church and charities but less experienced in impactful investing, and they value efficiency, effectiveness, and a legacy of lasting change.
solving the world’s greatest problems
Brand Messaging
This section outlines our messaging framework and provides guidelines for crafting compelling copy.
Key Message:
The world has problems.
Builder, Investor, Christ-follower—solving problems is what you do.
The Movement
Solving the World’s Greatest Problems is a bold invitation to step into the fight against the world’s most pressing challenges—equipped not just with resources, but with purpose. We believe that the combination of Building, Investing, and Giving can change everything. It’s time to stop standing on the sidelines and start engaging with what matters most—whether that’s launching new ventures, backing transformative ideas, or giving strategically to drive meaningful, lasting change.
The Mission
We exist to empower high-capacity entrepreneurs and investors to take focused, faith-driven action. Through clarity, curation, and community, we help you identify the global problems that align with your heart—and your resources. Whether you’re called to build solutions, fund innovation, or give generously, we provide the tools to help you move forward with confidence and conviction. Because when God’s people unite their gifts with His purpose, the impossible becomes possible.
The Purpose
- Faith in Action – We believe God is actively moving in the world, and He invites us to join Him through faithful, purpose-driven innovation, investments, and generosity.
- Clarity Over Complexity – With so many causes and needs, we provide a clear, curated path so you can take action that is strategic and impactful.
- Impact Through Innovation – From breakthrough ideas to scalable ventures, we celebrate bold innovation that brings real solutions to real problems.
- Legacy with Purpose – Wealth is a tool. We challenge entrepreneurs and investors to build legacies that stretch beyond numbers.
- Power of 3: Build, Invest, Give – We unlock your full impact potential through a holistic framework that integrates creation, capital, and generosity.
- Community Over Isolation – You don’t have to go it alone. We foster a trusted, faith-aligned community where collaboration fuels change.
- Edgy Reframing of Tired Tropes – We don’t shy away from big problems. We face them with gritty determination and the unshakable belief that change is not only possible—it’s already happening.
The Problem
Even the most successful changemakers face:
- Paralysis by Options – So many causes. So little clarity. Knowing where to start feels impossible.
- Giving Without Results – You’ve been generous—but impact has felt invisible or ineffective.
- Longing for Significance – You’re not just here to succeed—you want to leave a lasting legacy that matters.
- Time Poverty – You want to get involved but need concise, high-impact insights, not more noise.
- Cynicism and Fatigue – Global issues feel too big, too broken. It’s easy to lose hope.
- Disconnection – It’s hard to find peers who share your values and vision for impact.
The Solution
Solving the World’s Greatest Problems helps you turn conviction into action through:
- Curated, Actionable Insights – We spotlight opportunities where your investment, expertise, or generosity can move the needle.
- Inspiring Stories That Drive Action – Real-world success stories from bold builders and investors show what’s possible—and how you can be part of it.
- Roadmaps to Engagement – Whether you’re new to this space or ready to go deeper, we offer practical next steps that match your values, capacity, and calling.
- Trusted Community – Connect with high-capacity entrepreneurs and investors who are chasing the same mission: to solve big problems through Kingdom-driven strategies.
The Call to Action
The world doesn’t need more passive capital or untapped potential. It needs you to step onto the battlefield with everything you have. Now is the time to move from success to significance. From giving that feels disconnected to action that fuels impact. From complexity to clarity. From isolation to community. Join a movement of leaders who believe that the greatest problems on earth are not too big for a God who calls us to solve them by building, investing, and giving with courage and conviction. You don’t have to do everything. But you can do something meaningful and significant. Let’s solve the world’s greatest problems—together.
solving the world’s greatest problems
Email Signature
Maintain a consistent and professional look across all communications with our official email signature templates. This section provides ready-to-use and customizable signature formats that align with our brand identity — including approved fonts, colors, logos, and contact layout.
solving the world’s greatest problems
Business Card
Project a cohesive and credible brand image with our official business card designs. This section provides approved templates that reflect our visual identity — including logo placement, typography, and color standards. Use the generator below to create business cards that represent you and the organization consistently across all teams and departments.
solving the world’s greatest problems
Other Resources
Use the official brand templates to keep all materials consistent and professional. The Letterhead ensures formal communications maintain a polished, on-brand look; the Slide Deck provides ready-to-use presentation designs for clear and visually consistent storytelling; and the Document template standardizes fonts, layouts, and formatting to create cohesive, professional materials across all communications.